Recent updates
Update July 16: I cross-checked the prices with other retailers and added the Fitbit Luxe deal at Walmart
I don't wear a Fitbit—I'm a techy fitness editor who likes tracking geeky things like training load—but I love what Fitbit offers. Namely an easy-to-use device and app that keep tabs on the fundamentals and can nudge you towards better habits. For most people that's all they need and want.
For this Prime Day there's one standout deal I'd recommend over everything else, the Fitbit Charge 6 for $99.95. That brings the price down to where it was on Black Friday 2023 and the Charge 6 is the latest Fitbit (except for the Fitbit Ace LTE which is for kids) so it is more closely integrated with Google services such as Google Maps, YouTube and Google Pay.
The Charge 6 doesn't include some of the more advanced health-tracking metrics of Fitbit smartwatches (which are both discounted for Prime Day), but I'm not convinced it's worth paying more for the device and then also committing to pay more every month for Fitbit Premium to access all of the advanced features.
There is one caveat though—I've found the Fitbit Luxe reduced to $98.95 at Walmart. The Luxe isn't anywhere near as advanced as the Charge 6 for exercise tracking, but it's slimmer and if only you're general activity tracking you may prefer the sleeker profile.
So you can see your options, I've listed all of the options below so you can make up your own mind. It's worth noting that the best prices are all on the current line-up.
Amazon Prime Day Fitbit Deals
-
Even cheaper than Prime Day! Get almost 25% off my favorite SkechersDeal Get these top-rated Skechers shoes for an even bigger discount today than last week's Prime Day sales
-
Get a pair of these top waterproof walking shoes for less than half price in the Prime Day sales—but hurry, stock is lowDeal These adidas Gore-Tex shoes are the most watertight sneakers I've tested
-
Hurry! The best Peloton bike is the cheapest it's been this year for Prime Day—but the sale ends tonightDeal With a $500 saving, the Peloton Bike+ is at its lowest price of the year in this Amazon Prime Day deal, but hurry—offer ends today
-
I've clocked up more than one million steps testing sneakers in the past nine months—here are the Prime Day walking shoe deals I recommendDeal I wrote the book on comfy walking shoes and five of my top 10 are on sale for Amazon Prime Day
-
Are you drinking enough water? This smart water bottle can tell you and it's almost half off for October Prime DayDeal I thought a smart water bottle sounded silly, but then I tried it and I realized I do not drink anywhere near enough water
-
The best Brooks shoes I've tested are now reduced by 32% for October Prime DayDeal Whether you lift light or heavy, there's a kettlebell discount to suit you this Amazon Prime Day
-
I'm a fitness writer and this is why I think you should invest in an Amazon Basics Kettlebell this Prime DayDeal Whether you lift light or heavy, there's a kettlebell discount to suit you this Amazon Prime Day
-
I test walking shoes for a living and my favorite pair of Skechers are reduced by up to 30%
Deal I've tested more than 30 pairs of walking shoes and this pair made it into my top 10—some sizes are available for under $70 so don't delay
