These early Black Friday Fitbit deals are already better than last year

Best-ever reductions on the Fitbit Versa 4, Sense 2 and Charge 6 are listed as expiring day on Amazon, Best Buy and Target

Fitbit Sense 2 and Versa 4 laid next to each other
The Fitbit Sense 2 (left) and the Fitbit Versa 4 are the cheapest they've ever been
(Image credit: Future)

We've tried every Fitbit, along with plenty of competitors, and it's fair to say we're Fitbit fans. Most importantly, they're easy to use and monitor the basics well—things like sleep, steps, distance traveled and heart rate.

While Google's acquisition of Fitbit has resulted in the announcement that there will be no new Fitbit smartwatches, existing Fitbits are still supported by Google, and older models won't be going anywhere any time soon—especially because we've found Fitbits are built to last.

The unexpected advantage of speculation on the "end of Fitbit" means that I'm anticipating some great deals over Black Friday (November 29) and Cyber Monday (December 2).

Those deals have come early with Amazon, Best Buy and Target listing limited-time best-ever prices for the Fitbit Versa 4, Sense 2 and Charge 6.

Want to keep shopping? Head to our round-up of the best Black Friday fitness deals for our top picks, or check out Black Friday weights deals, and Black Friday rowing machine deals.

Fitbit deals quick links

US Black Friday 2024 Fitbit Deals

Fitbit Versa 4
Fitbit Versa 4: was US$199.95 now US$119.95 at Amazon

This is a seriously low price for one of Fitbit's smartwatches. While it's not the match for a smartwatch from a smartphone brand, it's great for activity and stress tracking, and is far more stylish than the Charge 6 band.

Price check: Target $119.95 | Walmart $119.95 | Best Buy $119.95

Fitbit Sense 2
Fitbit Sense 2: was US$249.95 now US$179.95 at Amazon

Fitbit's most advanced watch offers all-day stress detection and gives you a daily stress management score. It has a built-in ECG app along with Google's apps. However, when our reviewer compared the Fitbit Sense 2 vs the Versa 4, they preferred the Versa 4, which is down to $120.

Price check: Walmart $179.95 | Target $179.95 | Best Buy $179.95

Fitbit Charge 6
Fitbit Charge 6: was US$159.95 now US$99.95 at Amazon

Fitbit's premium fitness tracker is already down to its best price from last year and I'd be surprised if it went under $90. With the full suite of daily tracking and turn-by-turn directions via Google Maps, it's a hard deal to turn down.

Price check: Walmart $99.95 | Best Buy $99.95 | Target $99.95

Fitbit Inspire 3
Fitbit Inspire 3: was US$99.95 now US$69.95 at Amazon

Save $30 on the Fitbit Inspire 3, one of the more basic trackers offered by Fitbit. If you just want something to count your steps and calorie burn, this might be the right tracker for you.

Price check: Walmart $99.95 | Best Buy $69.95 | Target $69.95

Last year's deals

To help you gauge how low this year's prices might go, we've saved the best prices from last year in this handy list.

US Deals

  • Fitbit Charge 6: $99.95 at Amazon, Best Buy and Target
  • Fitbit Sense 2: $199.95 at Amazon, Best Buy and Target
  • Fitbit Versa 4: $149.95 at Amazon, Best Buy and Target
  • Fitbit Inspire 2: $58 at Walmart

UK Black Friday 2024 Fitbit Deals

Fitbit Charge 6
Fitbit Charge 6: was £139.99 now £99 at Amazon

Save 29% on the popular Charge 6 Fitbit model at Amazon. With 7 days of battery and water resistance up to 50 meters depth, this is your perfect workout companion, with over 40 exercise modes for whatever activity you may choose.

Fitbit Sense 2
Fitbit Sense 2: was £269.99 now £168 at Amazon

Save 38% on this great Fitbit smartwatch, already £10 cheaper than the cheapest we saw it last year. Fitbit's most advanced watch offers all-day stress detection and gives you a daily stress management score. It has a built-in ECG app for atrial fibrillation assessment, too, and even offers Fitbit pay. Our reviewer said when comparing the Sense vs Sense 2: "The Fitbit Sense 2 has a better design than the original and useful new Google apps."

Fitbit Versa 4
Fitbit Versa 4: was £199.99 now £126.50 at Amazon

Save 37% on the Fitbit Versa 4 smartwatch. A Daily Readiness Score tells you if today is a good day to work out, built-in GPS will keep you on track, and a workout intensity map lets you know when you were putting in the most effort. Last year, this watch was reduced to £149.95, so we're pleased to see an even better early Black Friday discount in 2024.

Fitbit Inspire 3
Fitbit Inspire 3: was £84.99 now £58.99 at Amazon

Already down an extra £10 for Black Friday 2024 compared to 2023, if you're looking for a basic fitness tracker that counts your steps and monitors your heart rate, the Fitbit Inspire 3 is a wonderful choice. With up to 10 days of battery life, heart rate monitoring and app notifications, it's a great little fitness tracker to have on your wrist.

Buying advice

When do Fitbits go on sale?

You should find reductions on Fitbits in early November, but the closer we get to Black Friday on November 29, the better the deals should get. If you're prepared to monitor prices daily you may be able to save another $5-$20 on early deals.

If you're more of a "time is money" person, you'll probably be satisfied with early deals.

Man viewing the data on a women's fitness tracker while walking

(Image credit: Getty Images)

Does Fitbit have Black Friday sales?

Fitbit itself used to have great early Black Friday deals already live on its website, but this now just routes you to the Google shop where Fitbits are listed under "trackers" and "smartwatches". There is currently $70 off the Fitbit Sense 2 in the Google store, so I'm expecting to see some Black Friday discounts here.

However, the deals seem to be just as good at some of our favorite retailers, such as Amazon, Best Buy, Walmart and Target. These stores tend to price match so you can normally buy from your favored retailer. Rest assured, I check prices across several stores and include a price comparison so you know you couldn't be getting a better deal elsewhere.

Which is the best Fitbit?

The best Fitbit for you will depend on what you're looking to get from your fitness tracker. If you're after basic stats like sleep tracking, activity monitoring, and a limited number of exercise modes, then the Fitbit Inspire is the cheapest model available—currently on its third generation.

The newest Fitbit is the Charge 6, which has seven days of battery life and more than 40 exercise modes. It allows you to use Google Maps, and Google Wallet and has built-in GPS. It's the only Fitbit that currently offers YouTube music controls and has real-time heart rate streaming. As there will be no more Fitbit trackers released, this will be the final generation.

For Fitbits that are more smartwatch than fitness tracker, the Fitbit Versa 4 and the Fitbit Sense 2 are Google's answer to the Apple Watch and Samsung Galaxy Watch. The Fitbit Sense 2 is the most expensive model available, although it has just been reduced.

Personally, I like the simplicity of the tracker models, such as the Charge, Inspire and Luxe, which are more lightweight on the wrist and less technical.

Which is the cheapest Fitbit?

The cheapest Fitbit you can buy new is the Inspire, which is Fitbit's most basic tracker. It offers 10 days of battery life (the most of any Fitbit), step-counting capabilities, distance tracking, and heart rate monitoring. It lacks the ECG, maps, GPS, and wallet capabilities of more expensive Fitbit models like the Charge, Versa, and Sense.

If you want an older generation of a slightly more expensive model, you can often find these refurbished and sold on Amazon or at Best Buy, which offers them with a guarantee. They also sometimes sell brand new open-box models, which have damage to the packaging but are otherwise unused and pristine.

What is Fitbit Premium?

Fitbit Premium is a paid-for subscription that will grant you access to workouts and mindfulness sessions. It will also open up certain insights: for example, accessing the Premium platform will show you your daily 'readiness' score, which tells you how ready your body is for a workout. You'll also get a more detailed insight into your sleep and stress scores.

Most new Fitbits will grant you a six-month free subscription to the platform, after which you'll have to pay $9.99 per month to access it. You can purchase a Fitbit Premium membership through the Fitbit app or the Google Store.

When is Black Friday 2024?

Black Friday will officially kick off on Friday, November 29. Many sales will run over the weekend until midnight on Cyber Monday (December 2). Last year I saw several retailers and brands continue to offer sizeable discounts over the holiday period and beyond.

Lou Mudge
Fitness Writer

Lou Mudge is a Health Writer at Future Plc, working across Fit&Well and Coach. She previously worked for Live Science, and regularly writes for Space.com and Pet's Radar. Based in Bath, UK, she has a passion for food, nutrition and health and is eager to demystify diet culture in order to make health and fitness accessible to everybody.

Multiple diagnoses in her early twenties sparked an interest in the gut-brain axis and the impact that diet and exercise can have on both physical and mental health. She was put on the FODMAP elimination diet during this time and learned to adapt recipes to fit these parameters, while retaining core flavors and textures, and now enjoys cooking for gut health. 

With contributions from