The best early Black Friday fitness deals for 2024

I’m a fitness editor who’s been covering Black Friday deals for years and these are the best discounts I’ve seen so far

Black Friday fitness deals
(Image credit: Getty Images)

Black Friday fitness deals have come early. While the event technically kicks off on November 29, lots of brands have already gone live with their discounts. This means that rather than frantically scrolling for bargains on Black Friday itself, you can relax and shop for the whole month.

However, there’s still a lot of price gauging around, with some retailers hiking the cost of an item then dropping it dramatically, so the savings look more significant. To save you from falling into that trap, I’ve tracked the prices of all of the items below.

These recommendations all come from me and the team at Fit&Well, a bunch of fitness enthusiasts who love swinging around weights, sampling protein powders and testing out gym equipment.

If you're looking for more specific discounts, have a look at our other round-up pages: Black Friday Fitbit discounts, Black Friday rowing machines, Black Friday weights deals and Black Friday protein powder.

Quick links

Black Friday fitness trackers

Garmin Forerunner 55
Garmin Forerunner 55: was US$199.99 now US$149.99 at Amazon

This is an impressive deal on an entry-level running watch, which is only a couple of years old. It can guide you through running plans, track your workouts and monitor your heart rate. Garmin is well-known for its accurate GPS, so it should be able to tell you your precise run times.

Fitbit Versa 4
Fitbit Versa 4: was US$199.95 now US$175 at Amazon

There's an impressive $80 saving on this smartwatch, which is brilliant for tracking exercise activities, sleep and stress.

Black Friday shoe deals

Reebok Nano X4
Reebok Nano X4: was US$140 now US$99.17 at Amazon

Our favorite gym shoe is now $40 cheaper, thanks to this great Amazon discount. It’s a brilliant all-rounder, topping our list of the best cross-training shoes in 2024. It’s ideal for tough gym sessions, weight training and speedy HIIT routines

Hoka Bondi 8
Hoka Bondi 8: was US$165 now US$132.93 at REI.com

You can save 20% on this hugely popular, mega-cushioned running shoe at the moment. It’s great for road running but it also features in our round-up of the best walking shoes. Our reviewer described them as the “softest, comfiest and bounciest shoes” they’ve ever tested.

Adidas Terrex Free Hiker Low 2: was $180.00, now starting from $88 at Amazon

Adidas Terrex Free Hiker Low 2: was $180.00, now starting from $88 at Amazon

These brilliant off-road shoes were a hit with our tester thanks to their water resistant design. They are comfy, with ample cushioning, but firm on the top for foot protection.

Black Friday weights

Marcy 150 lb. Rubber Hex Dumbbells with Rack
Marcy 150 lb. Rubber Hex Dumbbells with Rack: was US$249.99 now US$189.98 at DICK'S Sporting Goods

This set of hex dumbbells is useful if you're starting out with strength training. Their shape means they won't roll away when you put them on the floor and you can lean on them during moves like the renegade row. They're discounted by $60 ahead of Black Friday.

PRCTZ 40lb Adjustable Dumbbell Set
PRCTZ 40lb Adjustable Dumbbell Set: was US$49.99 now US$39.99 at Walmart

Adjustable dumbbells give you access to a range of weights in one compact package. This set was already reasonably priced at just under $50 but it now even cheaper.

Bowflex SelectTech 1090 Adjustable Dumbbell
Bowflex SelectTech 1090 Adjustable Dumbbell: was US$799 now US$599 at Bowflex

Yes, these dumbbells are pricey, but they carry a lot of weight and have a great quick-change mechanism. Each one of the 1090 dumbbells can be loaded up to 90lb; sufficient to challenge most people.

BalanceFrom  Wide Grip Kettlebell Set 30lb
BalanceFrom Wide Grip Kettlebell Set 30lb: was US$39.99 now US$19.99 at Walmart

This set of lighter dumbbells is another good option for beginners. The wide handle suits moves like the kettlebll swing; just make sure you've got your form nailed before moving onto heavier loads.

Yes4All Vinyl Coated Kettlebellsus
Yes4All Vinyl Coated Kettlebellsus: was US$104.73 now US$89.50 at Amazon

High quality, budget-friendly weights are hard to find, but that's precisely what Yes4All offer. This trio is great for anyone who needs a more challenging load than the options above.

WSAKOUE Resistance band set
WSAKOUE Resistance band set: was US$13.99 now US$7.99 at Amazon

Don't want to clog up your house with dumbbells and kettlebells? Try using cheap resistance bands instead. They're easy to store and can be used to add load to most moves like squats bent-over rows. These long-looped models can also be used to assist pull-ups.

Renoj  Resistance Bands
Renoj Resistance Bands: was US$29.90 now US$13.48 at Amazon

Put these small-looped bands around your thighs when squatting or performing the clam exercise and you'll ramp up the challenge and feel the burn.

Black Friday rowing machine deals

Ergatta Rower
Biggest saving
Ergatta Rower: was US$2,499 now US$1,749 at Ergatta

This has already been reduced to a price much lower than last year's deal. The rower makes great use of gamification, encouraging you to log on and challenge yourself to outpace rivals.

Best Black Friday price last year: $1,999

ProForm 750R
Lowest price
ProForm 750R: was US$699.99 now US$598 at Walmart

This is one of the cheapest models we've tested, but it still stood up to the challenge of fast-paced rowing sessions and longer races too. It's currently a steal at under $600.

Price match: Best Buy

Echelon Row
Echelon Row: was US$1,299.99 now US$799.99 at Echelon Fitness

There's no in-built screen on this model, which is why it's so much cheaper than the others. Instead, you simply plug in a tablet or phone into the holder, log onto the Echelon platform, and enjoy their rowing sessions.

Best Black Friday price last year: $599.99

Price match: Amazon | Best Buy

Hydrow Wave
Hydrow Wave: was US$1,695 now US$1,445 at hydrow.com

This slick machine is one of the best we've tested. They regularly do discounts; this is the lowest price we've seen on the model, but we would expect to see it at a similar price point in January.

Best Black Friday price last year: $1,445

Price match: Amazon | Best Buy

NordicTrack RW900
NordicTrack RW900: was US$1,999 now US$1,699 at iFIT | NordicTrack | North America

You'll need to sign up to the iFit platform to get the most out of this rowing machine, but once you do that you'll get access to all of your metrics plus special classes.

Price match: Best Buy

Aviron Strong
Aviron Strong: was US$2,499 now US$1,999 at Aviron Interactive Inc.

The higher seat of this model might suit you better if you have limited mobility. It currently has a $500 discount applied. We enjoyed its gamified approach to exercise when we tested it out previously.

Price match: Amazon

Concept2 RowErg
Also consider
Concept2 RowErg: was US$990 now US$990 at Concept2 US

This is the sturdy, long-lasting machine that you wil find in most gyms and CrossFit boxes across the country. It's not discounted (because it never is) but if you want a rowing machine that lasts, this is still our top recommendation.

Black Friday protein powders

MyProtein Impact Whey Isolate
MyProtein Impact Whey Isolate: was US$79.99 now US$42.99 at Myprotein UK

This isolate protein powder is discounted to less than half price at the moment. You can grab it in an unflavored version or try one f the creamier options.

MyProtein Clear Whey Isolate
MyProtein Clear Whey Isolate: was US$39.99 now US$31.99 at Myprotein UK

A light and refreshing alternative to creamier shakes, this is one of Fit&Well's favorites.

Protein Works Vegan Wondershake
Protein Works Vegan Wondershake: was US$66.99 now US$33.99 at theproteinworks.com

This creamy vegan protein powder packs in 20g of protein per scoop. It's won various awards and is currently reduced by $33.

Previous deals

Below are the top deals we've seen in previous years. We'll leave these deals here so you can compare past and current pricing.

How to find the best Black Friday and Cyber Monday fitness deals

To get the most out of the online Black Friday and Cyber Monday sales, take a look at these simple rules for the big weekend:

Woman shopping online during Black Friday

(Image credit: Getty)
  • Keep checking back: we’ll be updating this page regularly.
  • Shop around: Some deals are going to look fantastic, with huge price cuts, but occasionally some of these prices will have been inflated before being cut. Look at other stores to find out the real value of what you're buying.
  • Check the stock levels: Most retailers will flag a product with a small message when it's low in stock. Look for this before deciding to go elsewhere, as you may come back and find it all gone.
  • Get a Prime account: To really get the best out of Amazon (including free shipping), you'll want a Prime account. If you don't want to continue with the benefits Prime membership delivers, then just cancel the trial.
  • Pay securely: Scammers are out there looking for your card details. Credit cards offer a more secure way to pay than debit cards, or you can set up your card on services like PayPal for an extra layer of protection.
  • Aim for the big-ticket items first: Proportionately, you'll get the biggest savings on the biggest items. If you've been considering buying one of the best treadmills or an expensive fitness watch for a while, now is the time to shop around and pull the trigger.

What dates are Black Friday and Cyber Monday deals?

In 2024, Black Friday falls on November 29, with most deals continuing until Cyber Monday on December 2. However, over the years, retailers have started to extend their discounts to cover the weeks surrounding the event, with some starting as early as October and lasting into the Christmas sales.

We’ll continue to update this page with the best savings on offer throughout this period, so make sure to bookmark it and keep checking back for the latest fitness deals.

Ruth Gaukrodger
Fitness Editor

Ruth Gaukrodger is the fitness editor for Fit&Well and its sister site Coach, responsible for editing articles on everything from fitness trackers to walking shoes. A lot of her time is spent setting up testing protocols for our in-depth buying guides and making sure everything is reviewed to a set standard, so you can be confident we only recommend the best products on the market.

When she's not wrestling with equipment in our dedicated testing centre, you can find her pursuing running PBs around the streets of London or improving her yoga skills from the comfort of her living room. She’s a keen believer in working out for enjoyment first and is always open to hearing about new, fun ways to exercise.