Black Friday rowing machine deals are go—half off Echelon at Amazon!

Save hundreds with these Black Friday deals on rowing machines, so you can enjoy a full-body workout at home for less

Woman rowing on Hydrow rowing machine in domestic setting
(Image credit: Hydrow)

Finding a Black Friday rowing machine deal is easy. Finding the best deal is a different question altogether. That's where I can help.

I've been leading the coverage of rowing machines on health and fitness sites for six years, working with reviewers, quizzing experts and, of course, rowing myself.

In other words, I have a unique perspective on what's out there and what works for different people. I've also been covering rowing machine discounts in major sales events for the same amount of time so I know there's no point waiting to see if there will be a discount on the Concept2 RowErg (there won't be) and whether the early Hydrow Black Friday deals will get any better (unlikely).

The good news is that competition among connected rowing companies is fierce so you can expect serious discounts on the top models. And with Amazon kicking off its Black Friday sale today (November 21), there are some seriously good deals to consider.

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US Black Friday rowing machine deals

Ergatta Rower
Biggest saving
Ergatta Rower: was US$2,499 now US$1,749 at Ergatta

Gamified fitness is becoming big business, and Ergatta is one of the pioneers. Our reviewer found the race mode, which pits you against other Ergatta owners, kept him coming back for more. The machine itself is the iconic WaterRower you may recognize from House of Cards, and Ergatta's Black Friday sale has beaten 2023's price. There are larger savings to be had if you upgrade to bundles, too.

Best Black Friday price last year: $1,999

Echelon Row
Price crash
Echelon Row: was US$1,299.99 now US$465.49 at Amazon

Echelon likes to undercut the competition but still provides a high-end connected experience. One reason it's cheaper is that there's no built-in screen, but if you already own a tablet or decent-sized smartphone then it's a smart way to save and the holder is secure. This model is also impressively quiet, the rail folds and there are cleverly placed buttons for changing the magnetic resistance on the handles.

Echelon has inexplicably raised its sale price by $100, perhaps knowing it's soundly beaten by Amazon, with Best Buy almost price matching. Both Amazon and Best Buy beat last year's best Black Friday price.

Best Black Friday price last year: $599.99

ProForm 750R
Price drop
ProForm 750R: was US$699.99 now US$549.99 at Best Buy

Sure, there are cheaper rowing machines out there, but this is the most affordable model we've tested and would still recommend. The 750R is super quiet and the rail folds up to make it easier to store. It also connects to the iFit app for follow-along rowing workouts, you need to use your own tablet.

After being originally beaten on price by 99 cents, Best Buy has undercut Walmart by $50.

Hydrow Wave
Hydrow Wave: was US$1,695 now US$1,445 at hydrow.com

The Hydrow Wave is quite possibly the best home rowing machine, taking the smooth action and slick connected experience of the original Hydrow, and making it smaller and cheaper. There's a bigger discount on the original Hydrow, but you need significantly more space for that beast.

Best Black Friday price last year: $1,445

Price match: Amazon | Best Buy

NordicTrack RW900
NordicTrack RW900: was US$1,999 now US$1,699 at iFIT | NordicTrack | North America

This premium machine distinguishes itself by auto-adjusting the resistance in line with the demands of the trainer in the iFit app. Bear in mind you'll need to pay the ongoing cost of the app, but sign up for a year's membership (or longer) and you'll get a mat to protect your floor and a heart rate monitor to sweeten the deal.

Last year's discount was much greater, but it was on a 2020 model so I've discounted it as it's not a like-for-like comparison.

Price match: Best Buy

Aviron Strong
Aviron Strong: was US$2,499 now US$1,999 at Aviron Interactive Inc.

If you don’t like exercise classes, Aviron's gamified approach might suit you better (although it also offers exercise classes)—one Space Invaders-esque game helped our reviewer of an earlier model race through 2,000m without even realizing it. Another advantage of this rowing machine is that it has a higher seat, a real benefit if you have limited mobility. The Aviron Strong wasn't reduced last year, which is why there's no price comparison.

Price match: Amazon

Hydrow Rower
Hydrow Rower : was US$2,195 now US$1,745 at hydrow.com

The Hydrow Rower is a firm favorite with coached introductory sessions and immersive follow-along workouts, it's perfect for beginners. While the Hydrow Wave is cheaper, the frame of the original feels more expansive (because it's bigger) and the screen is bigger too.

Best Black Friday price last year: $1,745

Price match: Amazon | Best Buy

Echelon Row-S
Echelon Row-S: was US$1,599 now US$899 at Amazon

Like the Echelon Row, but with a 22" rotating touchscreen for follow-along workouts, both on and off the rower, as well as 32 levels of magnetic resistance and a foldable design for easier storage.

Amazon has undercut Echelon by $100.

Best Black Friday price last year: $1,292.70

Concept2 RowErg
Also consider
Concept2 RowErg: was US$990 now US$990 at Concept2 US

It's not reduced, but any recommendation that doesn't ask you to consider buying the RowErg isn't worth your time. It's cheaper and more robust than many rivals (it's a staple of gyms and CrossFit boxes the world over), and also offers the connected experience by linking to Concept2’s ErgData platform or third party apps like Fiit, Regatta and Kinomap. Its downsides are that it looks (and is) utilitarian and noisy.

UK Black Friday Rowing Machine Deals

WaterRower Driftwood
Editor's pick
WaterRower Driftwood: was £999 now £799 at Amazon

Pre-pandemic, the WaterRower was regularly discounted on Amazon, but that's no longer the case. That makes the £200 saving on this driftwood version, really stand out. While this version is new to me, I wouldn't expect the change in frame material to make any difference to the experience. It includes the latest S4 monitor, plus it has a tablet holder, and it stands on its end if you don't have a permanent spot for it.

At £799, it's £100 less than the entry-level WaterRower.

JLL R200
Lowest price
JLL R200: was £259.99 now £220.99 at Amazon

My colleague used this budget rowing machine for six months as part of her rehab after ankle surgery. It was quiet and the folding rail meant it could be stashed in a cupboard out of the way. It won't provide the same challenge as the other rowing machines on this list, but if you're returning to exercise and want to spend as little as possible, it's a great option and you won't be buying a lemon.

Best Black Friday price last year: £212.49

Hydrow Rower
Hydrow Rower: was £1,755 now £1,205 at hydrow.com

Both sides of the Atlantic benefit from Hydrow deals this Black Friday/ Cyber Monday, with the UK store slashing the price by £500, and beating last year's Black Friday price. If you have the space, it's hard to beat.

Best Black Friday price last year: £1,395

Hydrow Row
Hydrow Row: was £1,435 now £1,235 at hydrow.com

The more compact and affordable Hydrow has been discounted in the UK too, and it's back to its best price.

Best Black Friday price last year: £1,235

JTX Freedom Air
JTX Freedom Air: was £499 now £399 at JTX Fitness

If you'd like the air resistance of the Concept2 without the price tag, this is a solid mid-price option. It mixes air and magnetic resistance, but doesn't need to be plugged in—helpful if you plan on placing it in a gargae where there's no power supply. The rail also folds up and you can connect a heart rate monitor to the display.

Echelon Row
Echelon Row: was £999 now £479 at sweatband.com

This rowing machine is already an affordable option for those seeking a smart rower, and dropped to its best Black Friday price from last year. It boasts a compact, foldable design and connects to an app for hundreds of interactive workouts, which you can stream from a phone or tablet mounted in the secure holder.

Buy it from Sweatband, which has undercut both Echelon and Amazon.

Best Black Friday price last year: £576

Aviron Strong
Aviron Strong: was £2,499.99 now £1,999.99 at Decathlon UK

The Aviron experience isn't like those offered by other rowers, but it is a lot of fun. The Aviron platform uses games, rather than traditional workout formats, to encourage you to hold certain paces, outputs or stroke rates. The result: our reviewer of an older Aviron machine racked up the miles without realizing.

This deal matches the discount on a discontinued Aviron rower last year.

Concept2 RowErg
Also consider
Concept2 RowErg: was £990 now £990 at shop-uk.concept2.com

Even though it's not reduced (and I don't expect it to be), it's still worth considering. It's cheaper than many other connected rowers on this list, but offers a superior package of dynamic air resistance, dependable performance and excellent progress-tracking metrics, particularly if you link it with the free ErgData app, or you can pay for a FIIT subscription which includes rower workouts for the Concept2.

Buying advice

When do rowing machines go on sale for Black Friday 2024?

Black Friday falls on November 29 in 2024, with Cyber Monday coming three days later, but almost all of the major manufacturers have launched Black Friday sales early.

The question is whether prices will drop further? That's hard to say, but the liklihood is that any further price drops won't be of the same magnitude.

A woman using a rowing machine in the gym

(Image credit: Getty Images)

Is it worth buying a cheap rowing machine?

We have rowing machines to suit most budgets in this list. But what is it that separates the affordable options from the premium machines, and which one is right for you?

People who want to buy a rower tend to fall into one of three camps, and I think each one needs something different from their prospective machine.

Bona fide rowers: These are people wanting to develop their rowing technique and endurance. CrossFit fans also fall into this category.

Dedicated rowers will want the realistic and reliable approach of the Concept2 RowErg (or a cut-price alternative like the JTX Freedom Air). The dynamic air resistance mirrors an on-water rowing feel, and chances are the Concept2 is the machine their gym, box or boathouse uses to train.

At-home fitness fans: Next up are those who want to base the bulk of their weekly workouts around the rowing machine they're buying.

For me, anyone wanting an all-in-one home workout solution will be best-served by a smart rower like the Hydrow, Hydrow Wave, NordicTrack RW900 or Echelon Row.

These tend to be the most expensive option, but the ability to access hundreds of workouts on the brand's respective apps can help add structure to your training, boost your motivation levels and make your sessions more enjoyable.

Most of these apps also offer off-rower workout options like strength sessions, HIIT and yoga, giving you a more fun and varied exercise routine.

Casual rowers: Finally we have those who just want a solid low-impact cardio option at home, either to help them hit their health goals like increasing activity levels and losing weight, or to keep moving while recovering from injury.

This camp can save themselves some money by opting for an affordable option, although I wouldn't drop below the 200 quid/buck mark.

Machines like the JLL R200 in the UK or the Sunny Health and Fitness Rowing Machine in the US offer the solid, dependable performance needed for a decent full-body workout.

What should you look for in a rowing machine?

From burning calories to strengthening bones, working your upper and lower body simultaneously to offering a low impact alternative to running, the rowing machine benefits offered by quality products should be fairly uniform. So what separates a good rowing machine from a great one?

Size: The best rowing machine for you is one that will fit comfortably in your home workout space. Taller users may also require a model with a longer rail so they can fully extend their legs with each stroke.

Storability: If you’re lucky enough to have a home gym, this might not be a concern. But, if you’re looking for a living room workout tool, a foldable machine with wheels for easy movement is a major plus.

Features: If you’re a self-starter when it comes to working out, the basic display and realistic rowing experience of the Concept2 RowErg will suit you down to the ground. However, if you want more direction with your exercise, the coaching and follow-along classes of the Hydrow might be more your speed.

Type: Most rowing machines fall into one of three categories; air, water or magnetic. These categories describe how they generate resistance. Water rowers are quiet and realistic, but can be expensive, air-based machines are cheaper and equally dynamic, but are often quite noisy, and magnetic models are more affordable, quiet, but can lack the on-water feel of their counterparts.

Jonathan Shannon
Editor

Jonathan has worked as an editor of health and fitness websites since 2016. He discovered running, yoga and the gym workouts through work, and is passionate about helping readers enjoy the benefits of an active lifestyle with trustworthy advice.

With contributions from