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Black Friday fitness deals live: I've found the best Bowflex dumbbell deal, more than $100 cheaper than Amazon

Find the very best deals on home gym equipment, trainers, protein powder and more in the Black Friday sales—hand-selected by fitness experts

This is not a drill—the early sales and discounts are over and Black Friday proper is here. My team and I have been tracking sales and price movements for weeks, and building on years of experience covering Black Friday fitness deals (six years in my case), we're ready to act as your personal shoppers and highlight the fitness gear worth buying.

While we're keeping up our coverage of Black Friday weights deals, Black Friday rowing machine deals and Black Friday protein powder deals, I'll be searching far and wide, high and low for anything I know to be good and that you can get for cheap over the Black Friday weekend.

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The Very Best Black Friday Fitness Deals

Echelon Connect EX-3
Echelon Connect EX-3: was US$1,299.99 now US$349.99 at Echelon Fitness

This is a gob-smackingly low price for a connected spinning-style bike. Part of the reason it's so cheap is that there's no built-in screen—you have to supply a tablet—and the other is that this model is Echelon's original Peloton rival. It can't match the Peloton bike for quality, but given the Peloton Black Friday sale reduced the original Peloton bike to $1,295, this Echelon deal stands out as incredible value!

Bowflex SelectTech 552 Adjustable Dumbbells
Bowflex SelectTech 552 Adjustable Dumbbells: was US$429 now US$270 at aliexpress.us

These are the best adjustable dumbbells and they are always reduced for Black Friday. Normally, all the usual suspects price match, but AliExpress has crashed the party and undercut every other retailer by more than $100!

Price Check: Amazon $379 | Bowflex $379 | Dick's $379

Hoka Bondi 8
Hoka Bondi 8: was US$165 now US$130.93 at HOKA US

The max cushioning on Hoka shoes make them exceptionally popular with runners and walkers—it even topped our guide to the best walking shoes until very recently (curse you Brooks Glycerin Max). Multiple retailers are offering it around $132 so shop around to find your size in your preferred colorway. The big red "View Deal" button takes you to the Hoka site.

Price match: Amazon | Dick's | Foot Locker | Walmart

Optimum Nutrition  Gold Standard 5lb French Vanilla Crème
Optimum Nutrition Gold Standard 5lb French Vanilla Crème: was US$85.99 now US$63.99 at Amazon

It's the Black Friday protein powder deal we wait for every year because Optimum Nutrition's (ON) Gold Standard wins on texture and flavor every time, and ON doesn't offer semi-permanent reductions like some other brands.

ProForm 750R
ProForm 750R: was US$699.99 now US$549.99 at Best Buy

I've been handling the coverage of Black Friday deals on rowing machines for the last couple of weeks and if you're shopping the sales to spend as little as possible, I recommend this connected model. It's been reviewed and recommended so I'm confident it's good quality, and it works with the iFit app—you'll need to use your own tablet as a screen though.

If you're looking to save on the best out there, I recommend checking out Hydrow or Ergatta.

Hydro Flask Water Bottle
Hydro Flask Water Bottle: was US$44.95 now US$32.99 at Amazon

Newsflash—you sweat when you exercise so it's a good idea to rehydrate. This water bottle checks the two boxes I think are important—it's stainless steel so it keeps your water cold and it has a straw, great for when you want a quick sip between work intervals.

Centr Inspire Series FT2 PRO Functional Trainer
Centr Inspire Series FT2 PRO Functional Trainer: was US$5,999 now US$5,399 at Centr

If you want to build a home gym worthy of Chris Hemsworth, buy from his fitness brand Centr.

This functional trainer combines a pulley system, a Smith machine and a pull-up bar. It's a great centerpiece to a well-appointed home gym.

If that price is too spicy, rest assured the Centr Black Friday sale has something for all budgets, starting at resistance bands and going up to, well, this beast.

NOBULL Pride Outwork
NOBULL Pride Outwork: was US$159 now US$44.80 at nobullproject.com

The certified trainer who tests and selects the best cross-training shoes named this shoe the best for lifting because the minimal cushioning means it's exceptionally stable. And under $50 is incredibly cheap.

Lululemon Wunder Train High-Rise Ribbed Tight 28"
Lululemon Wunder Train High-Rise Ribbed Tight 28": was US$118 now US$79 at lululemon (US)

Lululemon gear is *chef's kiss* and reliably premium so it pays to shop Lululemon's Black Friday selection. This pair of leggings were recommended by a yoga teacher who says they are perfect for sweaty gym sessions.

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🔎 Shopping the Amazon Black Friday sale

I'm going back over the Amazon Black Friday, now that it's—y'know—Black Friday to make sure I haven't missed anything big. While I work on it, here's my shortlist:

  • Fitbit Inspire 3 for $69.95: You want an easy-to-use step tracker? Fitbit's entry-level band is hard to beat.
  • CAP Barbell Dumbbell Set with Rack for $159.99: Adjustable dumbbells are great space savers, but if you're setting up a gym in your garage and want to do dynamic functional exercises like dumbbell snatches, I think a rack of hex dumbbells are a better buy.
  • Hydro Flask water bottle for $32.99: stainless steel with a straw lid—it's a perfect water bottle for the gym.
  • Garmin Forerunner 55 for $149: while it's always tempting to buy the more expensive Garmins, this entry-level running watch will help to guide the running of almost everyone. I'd happily use this model and my marathon PR is 3hr 6min.
  • TRX Go for $97.95: I own one of these and happily recommend it. You really can train any muscle, there are a wealth of free workouts to follow online, and it can be tucked away in a draw.

🚨 You heard it here first—Nike Pegasus 41 under $100

We have a team beavering away on finding and writing up deals, but you'll hear about them first in this live blog.

My colleague Lou Mudge is recommending these deals on the Nike Pegasus 41. Add them to your cart and the price drops by 30% to $98 (you may need to add the code BFRIDAY at checkout, only on some styles, you'll have to experiment).

You could read more about the shoe in our guide to the best walking shoes, or you could take my word for it and snap up your size. The Nike Black Friday sale is always a feeding frenzy.

Nike Pegasus 41—women's
Nike Pegasus 41—women's: was US$140 now US$98 at nike

Both women's and men's models are reduced. Click the button to see the women's model.

Nike Pegasus 41—men's
Nike Pegasus 41—men's: was US$140 now US$98 at nike

Both women's and men's models are reduced. Click the button to see the men's model.

Is it worth shopping during Black Friday?

I'm a fitness editor who looks closely at the Black Friday sales every year, but I know most people are too busy to do that and there are plenty of "Black Friday is just a scam" hot takes out there so I thought I'd start this live coverage by putting in my two cents.

Is it worth shopping during Black Friday?

Yes. Period.

When I can, I wait to make my major purchases over Black Friday. This year I bought a TV and last year I bought my wife her Christmas gift—a Garmin Forerunner 255—and got both for significantly less than I would have if I had bought at any other time of year.

If in doubt, you can check Amazon price history on CamelCamelCamel, but rest assured that's part of my process when recommending deals above.